Six-time Olympic medalist Andre De Grasse is the most accomplished Olympian in Canadian history. The iconic athlete is also a philanthropist, author, brand ambassador, investor and proud father. His commitments, on and off the track, are rooted in his desire to inspire and empower Canadians to reach their potential. With the launch of ADG Ignite Ventures, Andre is leveraging the power of his personal brand along with his network and resources to empower Canadian entrepreneurs looking to compete on the world stage.
Founder & Managing Partner - Maverix Private Equity
Consultant - Polar Capital, Operating Partner - Lang Partnerships
Founder & Co-CEO - Disco.co, Venture Partner - Lobby Capital
Strength & Conditioning Coach, Founding Partner - BioSteel
President & CEO - IEC Holden Companies
Strategic Advisor / Corporate Development Olympic Decathlete
President - Envision Sports & Entertainment
Plantiga – since 2018
Plantiga’s AI-power sensors are embedded in shoes, orthotics sock liners and insoles monitor movement to prevent injuries, optimize rehab and boost performance.
headversity – since 2021
headversity provides the simplest, most practical and inclusive digital experiences in mental health upskilling for the workforce. The Calgary based company’s preventative training empowers the workforce to get ahead of adversity.
TUT Fitness Group – since 2022
TUT Fitness Group is on a mission to bring high-performance and affordable strength and cardio training to customers everywhere. The Vancouver based company has designed and manufactured the TUT Trainer™ portable personal micro gym and the TUT Rower™ to fit anywhere, and to compliment any setting: home, office, commercial gym or outside. TUT trades on the TSXV as “GYM”.
Disco – since 2021
Disco leverages a purpose-built OS that enables founders and operators to build, operate, monetize, and scale learning communities. Disco is committed to empowering and supporting a new wave of entrepreneurship that is making learning more accessible, affordable, and sustainable for everyone.
AFC Toronto – since 2024
AFC Toronto is a proud member of the Northern Super League, Canada’s premier domestic professional women’s football league starting play in 2025. More than a football club, AFC Toronto is committed to building a field of dreams, empowerment and unlimited possibilities. The founding ownership groups believes in the power of a simple ball to break barriers, unite hearts, and transform strangers into family.
Po athletic – since 2024
Po Athletic’s founders are lifelong athletes who became frustrated at the lack of skin and body care products specifically addressing athletes’ needs, be it sun, wind, rain, or sweat. Po Athletic embarked on a mission to develop a line of sustainable, natural skin care products specially formulated for all athletes. De Grasse serves as the flagship ambassador for Po Athletic’s muscle recovery gel, which issues clinically proven magnesium chloride to reduce muscle soreness due to cramping, exertion, or injury.